Main Street Public Relations in the Information Age powerpoint available

Stephanie Redman and I have been speaking about Public Relations for Main Street organizations several times in the last few months. We did a day long PR presentation for the Nebraska Main Street managers, a half day PR presentation for Kansas and Wyoming Main Street Managers, and most recently a 75 minute version for attendees at the National Trust Main Street Center annual conference held in Chicago this past week. We were delighted to have an overflow crowd with people sitting in the aisles and in the hallway outside of our conference session.

We billed the conference session this way in the preliminary conference brochure:

Every Main Street organization needs to build a positive public image through good public relations (P.R.). Learn how to shift from haphazard P.R. efforts to a strategy that puts the organization in a positive public spotlight. This interactive session covers the benefits of positive public relations efforts, effective P.R. methods and tools, and public relations strategy development. We’ll review how to use media lists, social networking sites, press releases, interviews, and press conferences and other tools to steer the news your way. Learn how Main Streetgroups are using blogs, web sites, and social media to bring attention to their programs and reach younger people. Participants leave the workshop with a “quick-and-dirty” P.R. plan to use immediately.

We have already posted the top ten tips for Main Street in the Information Age on this blog and on our Advanced Organization Academy blog. We encourage you to visit it www.advancedorganizationacademy.blogspot.com to learn about the variety of sessions we can provide.

The handouts include the PowerPoint show as well as an exercise to develop a public relations plan, some thoughts about an ideal web site for Main Street organizations, and other great background materials.

If you are interested in seeing the 75 minute, illustrated PowerPoint session, please contact me at donna@heritageconsultinginc.com or stephanie.redman@gmail.com for a complimentary copy.